This allows us to focus exclusively on finding 3-7 bidders for the most ideal luxury real estate.
Choosing to auction your luxury property with Concierge Auctions connects you to our global network of buyers and agents so you can sell a property in 60 days or less at the best price the market has to offer.
In high-end real estate, the final sales price of a property is directly impacted by how long the property sits on the market.
Concierge Auctions uses a time-tested methodology to market your property:
Luxury properties are high-consideration purchases. To sell a property at the market value price requires marketing towards the right audience. At Concierge Auctions, we find the buyer type most suitable for your property and target them directly.
ALL SERVICES INCLUDED.
To prepare your auction campaign, our team reviews existing photography and videography to determine if a new or supplemental shoot is required. Additionally, a 3D render (Matterport) may be created, where potential buyers are able to virtually “walk through” your property.
Media inquiries are handled by BerlinRosen, leading U.S. PR firm and our agency of record. We have long standing relations with mainstream and real estate-specific media. Prior coverage has included The Wall Street Journal, The New York Times, Financial Times, Forbes and Bloomberg.
Press release with national wire distribution
Media, blogger, and influencer relations
Facilitation of press inquiries
We promote the property through social media, display, and retargeting campaigns. Work includes Google retargeting and Facebook lead generation ads.
Different advertising strategies:
Display network targeted ads
AdWords/keyword research
Social posts
MLS & property listing sites
Facebook/Google display retargeting
Your property will be “live” on our global luxury property and digital bidding marketplace, ConciergeAuctions.com, with a current auction feature and full listing with descriptive copy, photography, map, documents, and more. Our website receives nearly 1 million unique visitors every year.
We print collateral for on-site distribution and mailing, and provide on-site signage for your listing agent’s use.
Your property will be included in our Auction Alert® emails during your exposure period. These emails are sent to our 185,000± subscribers.
You will have access to our proprietary client portal, which measures the marketing and sales efforts for your property.
Our total network is 850,000±. Part of our network is directly subscribed to our email updates. These 185,000± email subscriber are segmented to give us quick access to the most relevant bidders.
Our outreach extends to top brokers and our exclusive Private Client Group, which directly targets over 11,000± global clients and agents.
Identification of prospects from prior auctions of like-kind properties, markets, lifestyles, and more
Outreach to our 185,000± email subscriber database, which is segmented on property preference and past behavior
Our Private Client Group outreach (11,000±), which includes documented billionaires, influencers, prior registered bidders and agents who have participated in auctions
Our Preferred agent network of top real estate agents with their own respective networks of top real estate agents
VIP & BROKER EVENT
A special champagne Preview will be hosted at your property for potential buyers, opinion leaders, and top-producing brokers during the exposure cycle.
This strategic event enhances visibility and interest among key market participants.
PRE-OPEN
Our pre-open strategy: Your listing agent will host open houses to engage market participants and distribute collateral to the surrounding community.
POST-OPEN
After auction opening, listing sites are continuously updated with the current high bid, including the MLS where applicable, fostering additional and continued engagement on the property.
Using this methodology, we’ve found one-third of our bidders typically come from each of these approaches. On average, this strategy will garner 200–400 inquiries, 25–50 showings and 3–7 bidders.
Open for 2 weeks
Target 3-5 starting bids and to add 1-3 bidders after the auction opens.
The Market Reserve is set before the auction opens, based on the highest Starting Bid collected with prior campaigning and sourcing
New bidders can sign up until 24 hours before the close of the auction
We provide live auctions and online auctions.
In the live auction, your property will be featured amongst a selection of top luxury properties in one of our top tier locations. These live events are some of the largest and most anticipated property auction events of the year.
The live auction is already open for online bids in the two weeks prior to the auction close date.
Bidders are also able to bid digitally via our online marketplace at ConciergeAuctions.com or via phone with a dedicated representative.
The online auctions are fully digital and have the same dynamics apart from the live auction event.
Bidders are able to bid digitally via our online marketplace at ConciergeAuctions.com or via phone with a dedicated representative. For live auctions, bidders can bid in person. Bidding for the property will remain open for a two-week window.
12% (in US) OR 15% (outside US) of the hammer will be paid by the Buyer on the high bid amount for the property. Once bidding concludes and a winning bidder is declared, they are required to pay a 12% deposit into escrow and expected to close within approximately 30 days after the auction ends. The property will be listed by the agent. The seller is responsible for the listing agent and buyer agent commissions per the listing agreement. For international property sales this may vary.
To ensure a contingency-free closing, the seller will pay their own legal representation as required. The buyer will pay for their legal representation and the usual closing costs and relevant taxes (if applicable) associated with a real estate transaction in your jurisdiction. The seller will be required to pay all costs associated with title searches, title insurance commitments, and the issuance of a title insurance policy to the buyer (or the equivalent), and the buyer will be responsible for all other costs associated with the transfer of the property and the closing of the sale.
In the event that the property is not approved to open or sold at auction and is otherwise sold during the 90-day period afterward, to anyone, the owner will be obligated to pay Concierge Auctions a fee equal to [six percent (6%) in the US or seven and one half percent (7.5%) outside the US] of the accepted purchase price of the Property at closing.
