Sotheby's 'Visions of America': New York, New York

January 2025

Join us at a live auction

Join a groundbreaking moment in luxury sales as for first time ever, real estate is auctioned alongside masterpieces of art, setting a new standard in the world of high-end auctions. In this highly curated, limited-entry sale, your Sotheby's-represented property isn't just a home—it's a work of art, showcased alongside America's finest. Attracting discerning collectors who view real estate as the ultimate addition to their portfolio, connect with ultra-high-net-worth individuals seeking not just homes, but landmarks of success and unique investment opportunities. Position your property as the next icon of American luxury, elevating it to a true cultural asset.

A celebration of American culture

We invite you to participate in our ‘Exceptional Global Properties’ sale at Sotheby’s New York headquarters during the week-long Visions of America exhibition. The series of sales span American Art and Luxury, with a special emphasis on hand craftsmanship. During the week, Sotheby’s will host a variety of events and activations that would expose clients and the public to this showcase.

The pioneering spirit of America encapsulated in an inspiring experience that spans art, design, jewelry, cars, wine and collectibles. This celebration of American culture and creativity in all its art forms is brought to life, offering both an important convening moment for experts and the heritage community and a platform for today’s artists, brands and makers.

Live bidding will take place at Sotheby’s New York.

A new vision

In January 2024, Sotheby’s hosted the inaugural edition of Visions of America, a celebration of American craftsmanship, rich with auctions, events, and unique experiences, to enhance what had previously been a week of Americana auctions.

New auction categories such as real estate, spirits, fashion, and 20th-century design, were introduced to create a holistic display of American craftsmanship.

An exhibition of the best-in-class: Art. Luxury. Culture.

Sotheby’s specialists curate auctions and sales based on rarity, craftsmanship, quality and provenance.

Sotheby’s International Realty properties handpicked for inclusion will be presented with similar marquee offerings, benefiting from global exposure and positioning alongside the finest luxury items in the world.

Promotion across the Sotheby’s platform

With the largest audience in the market, Sotheby’s ecosystem and the approach is sophisticated, with demonstrated proven cross-category success. The full suite of Sotheby’s promotional resources will be activated for Visions of America.

Throughout the week, Sotheby’s will blend VIP client engagement with open, public programming. The different elements of the experience will be brought together through unifying visual branding and coherent navigation.

Marketing highlights

  • Displayed on Sothebys.com

  • Sale email marketing to 670,000± Sotheby’s subscribers

  • Integrated design and public exhibition

  • Sale press release, distributed over the global newswire to primary US and UK buyer markets

  • Sale email marketing to 185,000± Concierge Auctions subscribers

  • Live auction at Sotheby’s New York

Sale Timing

Concierge live auction


Location: Sotheby's New York

Address: 1334 York Ave, New York, NY 10021

Live Bidding: 29 January

Consignment Deadline: 11 December

Event Time: 5:00PM - 7:00PM

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