Driven by beauty, creativity, and innovation... Reach a global audience in America’s most international and vibrant city during ModaMiami, as the world’s leading auction houses for rare and collectible cars and luxury real estate come together for the ultimate luxury event on the East Coast.
Showcasing a curation of the finest Sotheby's-represented properties to discerning automobile and luxury collectors, connoisseurs, and celebrities, we invite you to participate in our inaugural auction, as for the first time ever, real estate sells live on the RM Sotheby’s stage at ModaMiami.
ModaMiami’s mission at inception was simple: Create the ultimate luxury event experience by taking the most prestigious automotive showcases to the next level.
Catered to true connoisseurs of style, ModaMiami was born; specially curated to provide attendees with a weekend of delights, sensational entertainment, sights to see, ways to relax, socialize, and of course, peruse the world’s greatest automobiles and the hottest products across the luxury marketplace.
ModaMiami attracted interest from all corners of the world in its inaugural year – both in person, and online – including over 8,000 attendees and 140,000 global visitors from 187 countries, 240 earned media placements, and and showcased a 6.8 million total following from hosted influencers.
Featuring the exhibition of premier luxury brands and the world’s finest automobiles, the multi-day 2025 event will immerse patrons in a weekend full of rich experiences: from dazzling live music and entertainment to five-star culinary delights, from auctions and retail shops to track days and road tours.
Over the past 40 years, RM Sotheby’s has continued to lead the global collector car auction industry with unparalleled capabilities, expertise, and resources. This has made RM Sotheby’s the preeminent market maker of high-quality collector cars and collections, regardless of size or complexity.
By working in partnership with the Sotheby’s team and its network of 80 offices in 40 countries, RM Sotheby’s has established the largest client network of any collector car auction house in the world.
In recent years, RM Sotheby’s has created groundbreaking collaborations with some of the finest brands across the luxury sector to provide clients with the most sophisticated, special experiences.
In 2023, RM Sotheby’s extended its global market leadership with more than $800 million in sales.
With the largest audience in the market, Sotheby’s ecosystem and approach is sophisticated, with demonstrated proven cross-category success.
ModaMiami calendar of events
Sale email marketing to 670,000± Sotheby’s subscribers
Sale email marketing to RM Sotheby’s subscribers
Sale press release, distributed over the global newswire to primary US buyer markets
Sale email marketing to 185,000± Concierge Auctions subscribers
Live auction and reception on the RM Sotheby’s stage during ModaMiami
Location: Biltmore Hotel
Address: 1200 Anastasia Ave, Coral Gables, FL 33134
Live Bidding: 2 March
Consignment Deadline: 7 January
Auction Time: 5:00PM - 6:00PM
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